Hoy son múltiples las iniciativas internacionales y nacionales que existen para promover, concretar y comunicar la Responsabilidad Social en
las Organizaciones (RSO). Esta dispersión de criterios reclama una sistematización metodológica. De tal manera, el presente artículo plantea
cuatro niveles para clasificar esas iniciativas: (1) directrices y compromisos de carácter universal; (2) guías de producción y metodologías de
evaluación de informes y acciones de RSO; (3) normas o criterios de gestión y ajuste en la implantación de la RSO; y por último, (4) técnicas
y herramientas para medir y gestionar. El artículo tiene como objetivo presentar, comparar y sistematizar las iniciativas internacionales y
nacionales que tratan sobre normas y guías en los niveles 2 y 3.
Concluimos que la RSO comienza a entenderse y aplicarse de forma más integrada en las empresas y en la sociedad, trascendiendo el simple
cumplimiento legal, la creación de utilidades, y la filantropía que se manifiesta en el patrocinio de actividades de caridad o de inversión en
asistencia social. Esta conclusión se obtiene luego de contrastar y sistematizar las guías y normas estudiadas en el documento.

In the era of the Broadband Society, cloud journalism, and streaming, the film industry is trying to modify traditional distribution channels. The adaptation of literary classics was one of the most widespread practices to obtain well-known, quality material for new productions. The objective of this research is to understand empirically what differences are involved in industry’s major production and distribution companies’ choice between adapting preexisting material or creating an entirely new film, as well as the benefits of adaptations. The methodology is comparative and quantitative, consisting of collecting data on films from the five major distributors (Universal, Warner Bros, Disney, Sony, and Paramount) from 2010 to 2019 and analyzing variables to detect market trends related to adaptations during that decade.

We observed a higher percentage of adaptations as well as correlations between adaptations and film genre, distributor and genre, adaptations and awards, awards and genre, and genre and the film’s evaluation, as well as between distributor and average budget, adaptations and budget, adaptation and opening weekend box office takings, genre and profit, adaptations and worldwide box office revenues, ratings and worldwide box office takings, and awards and worldwide box office takings; however, this was not observed between adaptation and profit and the breakeven point. It is concluded that, despite the fact that the trend of using this practice has not increased in recent years, it provides a great advantage compared with debuting new intellectual property.

This paper tries to demonstrate that virtual communities or social media influence the decision to buy
tourism products. Specifically, we show that smartphone bookings made by business tourists coming to
Barcelona are increasingly popular. The methodology used is first a comprehensive literature review on
the topic, media and social networks as a means of tourism promotion and product recommendation.
Then, the article goes on with quantitative method that converts the object of study into numerical data,
with emphasis on the measurable objective and, therefore, requiring the use of statistics For this study
we decided to devise a quantitative questionnaire which is usually the method of data collection by most
usual research using this type of method. The multiple choice is an instrument for obtaining data and it is
used to gather the information needed: facts, opinions, trends. Data collection was carried out for 4
months (May, June, July and August 2015) with n=1512. We conducted a sieve with inclusion and
exclusion criteria and which discarded all participants who did not travel for business. The final sample
was 494 participants. We conclude that Facebook, Twitter, Instagram and Foursquare social media are the
media used by young people and where gender does not influence their use. However, the degree of use
of Google+, Linkedin, TripAdvisor and Booking have no significant relationship, taking into account such
variables as age and gender.